{"id":1171391,"date":"2025-07-01T14:59:05","date_gmt":"2025-07-01T19:59:05","guid":{"rendered":"https:\/\/businessmodelanalyst.com\/?p=1171391"},"modified":"2025-07-01T14:59:08","modified_gmt":"2025-07-01T19:59:08","slug":"betterup-mission-and-vision-statement","status":"publish","type":"post","link":"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/","title":{"rendered":"BetterUp Mission and Vision Statement","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>BetterUp\u2019s mission statement is to \u201chelp people everywhere live with greater clarity, purpose, and passion.\u201d Its vision statement is to \u201ccreate a world where everyone has access to the support and resources they need to thrive.\u201d <strong>BetterUp Mission and Vision Statement<\/strong> have shaped their transformation from a virtual coaching startup into the first <a href=\"https:\/\/www.betterup.com\/about-us\" target=\"_blank\" rel=\"noopener\">Human Transformation Platform<\/a> that integrates behavioral science, analytics, and AI-driven coaching. Their clear purpose and aspirational outlook have fueled steady global growth, cultural cohesion, and innovations in coaching delivery.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6895c2f91761b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6895c2f91761b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#BetterUp_Mission_Statement\" title=\"BetterUp Mission Statement\">BetterUp Mission Statement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Download_FREE\" title=\"Download FREE!\">Download FREE!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Breakdown_of_the_Mission\" title=\"Breakdown of the Mission\">Breakdown of the Mission<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#BetterUp_Vision_Statement\" title=\"BetterUp Vision Statement\">BetterUp Vision Statement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Breakdown_of_the_Vision\" title=\"Breakdown of the Vision\">Breakdown of the Vision<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Core_Values_of_BetterUp\" title=\"Core Values of BetterUp\">Core Values of BetterUp<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Courage\" title=\"Courage\">Courage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Craftsmanship\" title=\"Craftsmanship\">Craftsmanship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Playfulness\" title=\"Playfulness\">Playfulness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Grit\" title=\"Grit\">Grit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Empathy\" title=\"Empathy\">Empathy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Zest\" title=\"Zest\">Zest<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#How_BetterUp_Lives_Its_Mission_and_Vision\" title=\"How BetterUp Lives Its Mission and Vision\">How BetterUp Lives Its Mission and Vision<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Personalized_Coaching_at_Scale\" title=\"Personalized Coaching at Scale\">Personalized Coaching at Scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Organizational_Partnerships\" title=\"Organizational Partnerships\">Organizational Partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#The_BetterUp_Scholarship_Fund\" title=\"The BetterUp Scholarship Fund\">The BetterUp Scholarship Fund<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Mobile_AI-Driven_Tools\" title=\"Mobile &amp; AI-Driven Tools\">Mobile &amp; AI-Driven Tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/businessmodelanalyst.com\/betterup-mission-and-vision-statement\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BetterUp_Mission_Statement\"><\/span><strong>BetterUp Mission Statement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businessmodelanalyst.com\/wp-content\/uploads\/2025\/07\/BetterUp_Mission_Statement-1024x576.png\" alt=\"BetterUp Mission Statement\" class=\"wp-image-1171396\" srcset=\"https:\/\/businessmodelanalyst.com\/wp-content\/uploads\/2025\/07\/BetterUp_Mission_Statement-1024x576.png 1024w, 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\r\n<\/div>\r\n\r\n<\/div>\n\n\n\n<p>BetterUp\u2019s official <a href=\"https:\/\/businessmodelanalyst.com\/mission-statement-generator\/\">mission statement<\/a> is to <em>\u201chelp people everywhere live their lives with greater clarity, purpose, and passion.\u201d<\/em><a href=\"https:\/\/www.betterup.com\/about-us?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">&nbsp;<\/a><\/p>\n\n\n\n<p>This means the company seeks to empower individuals globally by guiding them in understanding and expressing their values, goals, and passions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Breakdown_of_the_Mission\"><\/span><strong>Breakdown of the Mission<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Clarity: <\/strong>BetterUp helps users identify their priorities and remove uncertainty through guided reflection and coaching.<\/p>\n\n\n\n<p><strong>Purpose: <\/strong>The platform supports individuals in discovering meaning and aligning daily actions with important personal or professional goals.<\/p>\n\n\n\n<p><strong>Passion: <\/strong>BetterUp encourages people to rediscover enthusiasm and energy for work and life, cultivating motivation and resilience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BetterUp_Vision_Statement\"><\/span><strong>BetterUp Vision Statement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businessmodelanalyst.com\/wp-content\/uploads\/2025\/07\/BetterUp_Vision_Statement-1024x576.png\" alt=\"BetterUp Vision Statement\" class=\"wp-image-1171397\" srcset=\"https:\/\/businessmodelanalyst.com\/wp-content\/uploads\/2025\/07\/BetterUp_Vision_Statement-1024x576.png 1024w, https:\/\/businessmodelanalyst.com\/wp-content\/uploads\/2025\/07\/BetterUp_Vision_Statement-300x169.png 300w, https:\/\/businessmodelanalyst.com\/wp-content\/uploads\/2025\/07\/BetterUp_Vision_Statement-768x432.png 768w, https:\/\/businessmodelanalyst.com\/wp-content\/uploads\/2025\/07\/BetterUp_Vision_Statement-1536x864.png 1536w, https:\/\/businessmodelanalyst.com\/wp-content\/uploads\/2025\/07\/BetterUp_Vision_Statement-600x338.png 600w, https:\/\/businessmodelanalyst.com\/wp-content\/uploads\/2025\/07\/BetterUp_Vision_Statement.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>BetterUp\u2019s official vision statement is to <em>\u201ccreate a world where everyone has access to the support and resources they need to thrive.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>This means aspiring to universal access for personal growth tools\u2014coaching, assessments, digital content\u2014so individuals worldwide can prosper. Like <a href=\"https:\/\/businessmodelanalyst.com\/amazon-mission-and-vision-statement\/\">Amazon\u2019s mission and vision statement<\/a>, BetterUp emphasizes customer-centric innovation to improve everyday life.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Breakdown_of_the_Vision\"><\/span><strong>Breakdown of the Vision<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Access to Support: <\/strong>Ensure everyone, regardless of background, can receive guidance and encouragement.<\/p>\n\n\n\n<p><strong>Access to Resources: <\/strong>Provide tools\u2014like personalized coaching and AI insights\u2014that help people flourish.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Values_of_BetterUp\"><\/span><strong>Core Values of BetterUp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>BetterUp outlines six core values that guide its culture and actions, echoing principles seen in the <a href=\"https:\/\/businessmodelanalyst.com\/adidas-mission-and-vision-statement\/\">Adidas mission and vision statement<\/a>, which also values creativity, courage, and collaboration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Courage\"><\/span><strong>Courage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Daring often and greatly\u2014encouraging team members and members to take bold steps despite uncertainty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Craftsmanship\"><\/span><strong>Craftsmanship<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Striving for excellence and meaning in work, aiming to deliver high-quality support and products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Playfulness\"><\/span><strong>Playfulness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fostering joy and creativity, believing fresh ideas emerge when people feel energized and happy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Grit\"><\/span><strong>Grit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Demonstrating perseverance and passion to overcome challenges and keep pushing forward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Empathy\"><\/span><strong>Empathy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prioritizing deep understanding and compassion\u2014innovation begins with connecting to people\u2019s needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zest\"><\/span><strong>Zest<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Valuing authenticity and enthusiasm; recognizing that diverse personalities and energy fuel vibrancy.<\/p>\n\n\n\n<p>These values reinforce BetterUp\u2019s mission and vision:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mission alignment<\/strong>: Courage, grit, and craftsmanship ensure individuals gain clarity, purpose, and passion.<\/li>\n\n\n\n<li><strong>Vision alignment<\/strong>: Empathy, playfulness, and zest foster inclusive access to support and joyful growth.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_BetterUp_Lives_Its_Mission_and_Vision\"><\/span><strong>How BetterUp Lives Its Mission and Vision<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>BetterUp brings its mission and vision to life through impactful, real-world initiatives:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalized_Coaching_at_Scale\"><\/span><strong>Personalized Coaching at Scale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Offering one-on-one coaching via its digital platform, BetterUp connects users with certified coaches. This individualized model aligns with the people-first values in the <a href=\"https:\/\/businessmodelanalyst.com\/airbnb-mission-and-vision-statement\/\">Airbnb mission and vision statement<\/a>, which emphasizes belonging and community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organizational_Partnerships\"><\/span><strong>Organizational Partnerships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>BetterUp collaborates with companies like LinkedIn, Uber, and Hilton to incorporate coaching into employee development, making personal growth a workplace benefit. These partnerships democratize access to coaching at scale, aligning with their vision of making growth universal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_BetterUp_Scholarship_Fund\"><\/span><strong>The BetterUp Scholarship Fund<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To broaden access, BetterUp provides scholarships to underrepresented groups including first-gen students, women in tech, and non-profit leaders. This initiative advances inclusivity in personal growth and supports the goal of elevating humanity through opportunity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_AI-Driven_Tools\"><\/span><strong>Mobile &amp; AI-Driven Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Their mobile app features daily <a href=\"https:\/\/www.betterup.com\/blog\/microlearning\" target=\"_blank\" rel=\"noopener\">microlearning exercises<\/a>, reflective journaling, and mood tracking to promote holistic development. AI-powered features adapt programs to user progress and preferences\u2014<a href=\"https:\/\/www.businessinsider.com\/ai-career-coach-accessible-employee-coaching-professional-development-2025-4\" target=\"_blank\" rel=\"noopener\">making growth more accessible and personalized<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>BetterUp\u2019s mission\u2014<em>\u201cto help people everywhere live their lives with greater clarity, purpose, and passion\u201d<\/em>\u2014and its vision\u2014<em>\u201cto create a world where everyone has access to the support and resources they need to thrive\u201d<\/em>\u2014define its identity. These statements direct every product, partnership, and platform enhancement. They reflect a commitment to inclusive growth, personal development, and lasting human transformation.<\/p>\n\n\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>BetterUp\u2019s mission statement is to \u201chelp people everywhere live with greater clarity, purpose, and passion.\u201d Its vision statement is to \u201ccreate a world where everyone has access to the support and resources they need to thrive.\u201d BetterUp Mission and Vision Statement have shaped their transformation from a virtual coaching startup into the first Human Transformation [&#8230;]\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":1171394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1151],"tags":[1760],"class_list":["post-1171391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companies-mission-and-vision-statement","tag-betterup"],"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/businessmodelanalyst.com\/wp-json\/wp\/v2\/posts\/1171391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessmodelanalyst.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessmodelanalyst.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessmodelanalyst.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessmodelanalyst.com\/wp-json\/wp\/v2\/comments?post=1171391"}],"version-history":[{"count":1,"href":"https:\/\/businessmodelanalyst.com\/wp-json\/wp\/v2\/posts\/1171391\/revisions"}],"predecessor-version":[{"id":1171398,"href":"https:\/\/businessmodelanalyst.com\/wp-json\/wp\/v2\/posts\/1171391\/revisions\/1171398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessmodelanalyst.com\/wp-json\/wp\/v2\/media\/1171394"}],"wp:attachment":[{"href":"https:\/\/businessmodelanalyst.com\/wp-json\/wp\/v2\/media?parent=1171391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessmodelanalyst.com\/wp-json\/wp\/v2\/categories?post=1171391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessmodelanalyst.com\/wp-json\/wp\/v2\/tags?post=1171391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}